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Marketing and Customer Service Management

This SABPP accredited course explores the relationship between a company and its clients and the role marketing and customer service play in the success of that company.  With the increase in review based shopping and word of mouth recommendations, understanding the impact customer service plays in developing a brand identity for a company is essential in marketing

Marketing and Customer Service Management forms part of every segment of a business irrespective of the products or services they offer.  This course will provide students with an understanding of the basic principles of marketing and customer service.  It is suited to entrepreneurs or those needing an understanding of basic marketing and customer service concepts and marketing

Course Overview

  • An overview of marketing management
  • An overview of the marketing environment
  • An overview of marketing and major markets
  • An overview of marketing segmentation, targeting and positioning
  • Understanding consumer behaviour
  • Market research and information management
  • Integrated marketing communication
  • Presenting a marketing related argument
  • An overview of customer service
  • Understanding customer experience management
  • Conducting a situational needs analysis
  • An overview of customer relationship management
  • Behaviour and personality factors influencing customer relationships

Academy of York students will receive continuous information and support, over and above the prescribed course material, to assist students achieve in their studies. Students will have 6 months to complete this SABPP accredited and NQF aligned short course.

Study period: up to 6 months                                                                                     

Entry Requirements

There are no entry requirements

Assessment and Award

This qualification will be assessed by means of a Summative Assessment assignment and there are no exams. A mark of 65% is required to pass this SABPP accredited and NQF aligned short course.

AOY Accreditation

Academy of York is accredited by FASSET SETA, SAIOSH, SABPP, PMSA, COMENSA and the Institute of Certified Bookkeepers (ICB), and is registered with the Department of Higher Education and Training as a Private College.

This course is accredited by SABPP, South African Board for People Practices. The SABPP is a SAQA recognized professional body, and regulates statutory quality and standards for People Professions.

Course Name: Marketing & Customer Management (SABMCM)
Price Before bursary R10 000
Price after bursary R6 000*
Once off payment price R5 500
Payment Plan R400 over 15 months
Registration Fee R850

*Prospective students need to contact Academy of York to determine if they qualify for a bursary

AOY became my life saver to update my level 3 marketing certificate from a Tvet college. The course was easy to follow and I was very much impressed by my course co-ordinator

Gcinumnombo Siyepu

“Academy of York is one of the best institutions that offers correspondence education within South Africa. I will be doing another course soon.”

Vuyeka Vuma

“My first assignment was very interesting because I learnt new skills I was not aware of. I’m looking forward to learn more.

Benneth Hlongwane

Curriculum is empty

Ph.D in Educational Management, Businesswoman, Entrepreneur and Leader

There is no review for this course

Academy of York Banking details

Bank Name: Absa Bank

Account Number: 4076 998 918

Branch Code: 632 005

Remember to use your ID as a reference when making a payment!

Pay the required Registration Fee for the course you have selected. You can do this via SnapScan (Download the app), Electronic Transfer (EFT), or at your Bank

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