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Marketing Management & Public Relations

This course is the fourth module of the Certificate, Office Administration, SAQA ID 23618. This office management distance learning course is ideal for students looking to achieve the skills required to work in an office environment and assist in becoming a Receptionist, Office Assistant, Office Administrator, Public Relations Officer or Marketing Manager.

  • The internal marketing environment
  • The external marketing environment
  • How to determine a marketing strategy
  • Understanding Product, Place, Price & Promotion in the marketing mix
  • The role of public relations and mass communication
  • How to formulate a strategic marketing plan

Study period: up to 6 months   

Entry Requirements

Students taking this course should have completed ICB Business Literacy before starting this course.

Study PLUS Course Material

Study material includes a Textbook, Study & Solutions Guide and for those students who require additional assistance in the form of video learning, a FREE USB DRIVE containing Videos and Solutions Playlists.

ICB Assessment and Award

Using the ICB (Institute of Certified Bookkeepers) programme material, 30% of your final mark is calculated from the activities and evaluations you undertake during your Entrepreneurial distance learning course. Your Portfolio of Evidence (POE) is a folder you will receive once you have registered for your assessment, and it must include all tests and assignments you have completed for each module.

You will be required to do a written exam for each module, which accounts for 70% of your final mark and you will include that in your POE, which must be submitted to an ICB assessor. Assessment Centre are located throughout South Africa, so please visit www.icb.org to find an exam venue closest to you. Upon successful completion of your exam, ICB will certify you with a statement of competence showing the respective unit standards, which you have completed.

Important ICB Exam Information

You will need to register as a Student Member with the ICB, and enrol for the exam before prescribed closing dates with them. Please note ICB registration and assessment fees are not included in your course fees and must be paid directly to ICB. Please go to http://www.icb.org.za/downloads.html for current fees.

Course Price

Price Before Bursary R6 667.00
Price After Bursary R4 000.00

*Prospective students need to contact Academy of York to determine if they qualify for a bursary

Payment Options

1: Once Off Payment
Once Off Payment Price R3 680.00

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2: Payment Plan
Registration R800.00
Payment Plan R400.00 over 10 Months

*Please Complete the form to get one of our Support Consultants to contact you regarding a Payment Plan

AOY Accreditation

Academy of York is accredited by FASSET SETA, SAIOSH, SABPP, PMSA, COMENSA and the Institute of Certified Bookkeepers (ICB), and is registered with the Department of Higher Education and Training as a Private College.

This course is accredited by ICB, a SAQA recognized professional body.

“My experience with the college was good and I have never seen or hear about a college that takes care and always keep contact with its learners like AOY. I felt important and while doing the course with all the support I got and quick responses when I had questions, looking forward for my next course, much love.”

Thabo Masina

“I just had a baby and I decided to be a stay home mom for a while, but I had a change of heart to study while at home. It was a way of trying to find something to do to pass time until I get back on my feet. Thank you to the AOY team for the support they gave from the start up until the end. I sure am going to look forward to studying with you guys in the future. Thanks for everything.”

Vukosi Mashele

“Academy of York is the best correspondence college ever. I am so glad I was able to study through them.”

Daniel Bogogolela

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Masters in Ed. Psychology, CTT Evaluator and HR & Labour Relations Practitioner (SABPP)

Academy of York Banking details

Bank Name: Absa Bank

Account Number: 4076 998 918

Branch Code: 632 005

Remember to use your ID as a reference when making a payment!

Pay the required Registration Fee for the course you have selected. You can do this via SnapScan (Download the app), Electronic Transfer (EFT), or at your Bank

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